How does a cookbook fit into the aviation industry you ask? Well, we all have to eat, don't we? In 2015, the NEC/AAAE was in need of a promotional item that involved members of the NEC, while offering a unique flavor - thus, the NEC/AAAE Cookbook came to life! Titled "Appetite for Aviation: Flavors of the Northeast", this cookbook was distributed at a conference with recipes that were submitted by members of the NEC. Perfect Landing Media designed a landing page for the cookbook which also acted as an outlet for members to submit recipes. PLM also coordinated ad sales, design & layout, printing, and distribution of the cookbook.